Longrich International

Longrich (Chinese: Longliqi) is a leading Chinese company in the Cosmetic Industry with more than 1,000 products indifferent categories such as Health care products, Household care products, Skin care products, Personal care products and Daily care products.

Founded in 1986, the company havebeing through steady growth in both its expansion and market shares, making it one of the most successful private companies, leader in the Chinese cosmetic sector and daily care Industry, with over 12,000 employees worldwide to her credit.

Longrich has one of the largest and most advanced center in three continents for research and development of cosmetics and sale of cosmetics and health care products in china, with her trademark registered in 183 countries and products sold in more 50 countries and regions around the world including Kenya.

From the president’s desk: Longrich has an ambitious goal of giving every member not only the chance to live in a harmonious and healthy environment but also build a successful business in every environment she finds herself.


Making high uality products affordable to all.


To promote better life and better future by creating richness in health and wealth for the people.

Company’s Leaders


Mr. Sean Xu

Welcome to Longrich,
China’s FMCG market is growing fast in parallel with its economic boom. The complexity of today’s buying behavior of the global consumer has increased the need for firms to implement effective and stronger marketing strategies that meets customers’ expectations both in terms of quality and added value.

The past 30-year growth history of Longrich has left us cherished traditions that features a spirit of dedication, diligence and perseverance in everything we do.
In 2014, we took a small step forward towards differentiated competition and have made breakthrough in stock keeping units. Today, we are so proud to know that our products are gaining the trust and recognition from millions of people not only in China but also abroad. Today we continue to invest many efforts into the development of more innovative and high quality products so to meet that even higher expectation from all our clients.

With the guidance of our Chairman, we have develop this year a “new innovative-driven growth strategy”. In doing so, we focus on value management and identify our differentiated strengths in products and services in an effort to realize our unique advantage. We have diversify and improve our information and communication system, streamline internal process, budget control so to upgrade our management efficiency.
We firmly believe that the rigorous, efficient and effective internal management system that we have implemented will enable us to stand and position ourselves into this fierce competition of the beauty industry.
Furthermore, we will keep improving customer’s experience by combining experiential marketing and internet marketing together, thus providing a more convenient online and offline shopping environment for all our customers so as to maintain and increase our market share, size and growth opportunity.
I wish Longrich customers, partners and employees fulfilled dreams, good health, great happiness and well-being in 2018. We will strive relentlessly to fulfill our mission of being committed to a healthy and beautiful lifestyle.
Thank You.


Mr. Xu Zhiwei (俆之伟)

“Everyone dreams of success, but only a few eventually realize their dreams because most of them cannot find a good platform suitable for their career.  Longrich provides exactly such a platform for all who have longed for success and never stopped pursuing their dreams.” 

  • Chairman of Jiangsu Longliqi Bioscience Co., Ltd.
  • MBA, Senior Economist
  • Representative of Provincial People’s Congress (Jiangsu – 10th, 11th, 12th)
  • Influential Man in China Household Care Industry
  • Top 10 Creditable Entrepreneurs in China
  • Top 25 Outstanding Chinese Managers
  • The Most Influential Man in China’s Cosmetic Industry

In our company we believe in the fact that quality life brings better future. For us that business philosophy is based on combining Innovation and Scientific Research so to propose better life conditions to all the people around the world.
We are a stable and growing company. For years we have complied with full will to comply with social and business ethics with honesty, openness and faithfulness, so to help the society fight against diseases, improve and share better life conditions with all. Our commitment with our shareholders, customers, employees and other stakeholders is to effectively fulfill our responsibilities, obligations and achieve together a sustainable development.
2014 marks a beginning of a new chapter in the development road map we have established for this company. With more innovation; we will focus even more on quality, safety, wellness and success for all, we will continue to upgrade our operation management, organize our Direct Sales Business, brand and product strategy, information system so to be able to attract and recruit more talents.
We will strengthen our contract manufacturing capabilities, lead and become the most reliable supplier and best partner for cosmetic firms and daily care industry in China.
Our vision for the near future is to extend our market to the United States, Canada, Mexico, Vietnam, Ghana, Kenya and the United Arab Emirates.
Longrich has an ambitious goal of giving each of us not only the chance to live in a harmonious and healthy environment but also build a successful business together.

Kenya’s Super-stockist

Mercy K. Mberia